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Pro, Anti, or Simply Aging: Discover Your Authentic Beauty Path

Updated: Feb 14

AGING... A Natural Part of Life with Diverse Approaches

Aging is a natural part of life. However, the allure of commercialization and targeted marketing has created a fervent desire to look young. As a result, beauty and personal care companies cater to a generation that values looking their best regardless of age.

This article delves into various aspects of aging — from gray hair to wrinkles — and explores the diverse attitudes women have towards it, be it anti-aging, pro-aging, or simply embracing the natural aging process.


Anti-aging centers on halting and reversing the signs of aging. 45-year-old millionaire Bryan Johnson gained attention for his extreme longevity transition aimed at appearing 18. His regimen includes thirty-five different exercises, strengthening pelvic muscles using an electromagnetic device, consuming two dozen supplements at specific intervals, adhering to a 1,977-calorie vegan diet, undergoing fat-injecting facial procedures, and meticulously measuring every organ in his body.

While his approach might sound extreme, women have historically been targeted by beauty products promising a younger appearance. Anti-aging creams are particularly sought after.

Companies now innovate products for mature skin that address concerns like aging and sagging using natural ingredients. Even brands like Clarins promote the message, "Every age is the happiest one," celebrating women of all ages and developing skincare ranges for both men and women over 60.

It is vital to understand that anti-aging demands consistent effort and often delivers no guaranteed results. The effectiveness of these products ultimately depends on individual experiences.


Contrastingly, pro-aging emphasizes adapting and reevaluating habits with age. It challenges societal norms that view aging negatively, promoting self-acceptance and self-care over time. Unlike the combative approach of anti-aging, pro-aging balances accepting age with maintaining well-being.

British actress Helen Mirren, at 78, proudly showcased her natural gray hair during Paris Fashion Week for L'Oréal, symbolizing the pro-aging movement.

Closer to home, style icons like 65-year-old, Ong Bee Yan inspire seniors to confidently embrace their age and individuality. Ong began modeling at 63 in an age-defined industry where many retire by their 30s. Pro-aging also focuses on maintenance.

Many women in Singapore invest in expensive therapy packages, holding memberships from companies like London Weight Management, New York Skincare, and BellaMariefrance. With the rise of social media, many feel pressure to present near-perfect images. Hence, photos without makeup or visible gray hair become rare.

Aging in Society

Learning with an open mind, taking care of ourselves, and staying happy. Everyone ages. How we perceive aging depends on our attitude. Relax, learn something new, attend events, make friends!

Both pro-aging and anti-aging concepts intertwine with the beauty industry. In daily life, there's an urgent need to redefine youthful ideals and approach aging more comprehensively. Singapore's median age is currently 42.8 years, and by 2030, nearly a quarter of its citizens will be above 65. The government actively promotes overall health, advocating dietary measures against diseases like hypertension.

Mdm Cindy Lek, a 52-year-old Singaporean, believes aging means...

"learning with an open mind, taking care of ourselves, and staying happy." She began experiencing gray hair during her perimenopausal years but colors her hair mainly for style. She emphasizes, "Everyone ages. How we perceive aging depends on our attitude."

It is essential to accept ourselves, whether we embrace natural signs of aging or prioritize grooming differently. The Healthier 365 app suggests an action plan for successful aging, emphasizing regular check-ups, vaccinations, exercise, and healthier diets.

This mindset underlines that aging transcends mere aesthetics. As Mdm Lek advises,

"Relax, learn something new, attend events, make friends."

The growing senior population opens markets for products in nutrition, sports, fashion, and cosmetics.


Important Notes: This article is meant purely for informational purposes and should not be relied upon as medical advice. Always consult a medical professional for specific advice on your health. This article has not been reviewed by any medical professionals or legal bodies. We are not sponsored for any product or service recommendations made within this article.



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